Effective Date: 06/04/2026
Last Updated: 06/04/2026
1. Introduction
This Privacy Policy explains how S.M.S Trailers Kilkenny collects, uses, stores, and shares personal data when you use www.smstrailersparts.com, place an order, contact us, or interact with our marketing and analytics tools.
We process personal data in accordance with the GDPR, Irish data protection law, and related rules.
2. Data Controller
The data controller is:
S.M.S Trailers Kilkenny
Hebron Industrial Estate, Kilkenny, Ireland
VAT No.: IE 5415599C
Email: hello@smstrailersparts.com
Phone: +353 (87) 459 8650
3. What Data We Collect
Depending on how you interact with us, we may collect:
Identity and contact data
- name
- billing address
- delivery address
- email address
- telephone number
Order and transaction data
- products ordered
- quantities
- order value
- payment status
- delivery details
- refund/return history
Account data
- username
- encrypted password
- account preferences
- saved addresses
Technical and usage data
- IP address
- browser type
- device information
- pages viewed
- referring website
- session information
- cookie identifiers
- consent preferences
Communications data
- messages sent through contact forms
- emails
- customer service correspondence
- reviews or feedback you submit
Marketing data
- subscription preferences
- advertising interaction data
- conversion data linked to campaigns where permitted
We do not intentionally collect special category personal data unless you voluntarily provide it and it is necessary for a specific request.
4. How We Collect Data
We collect data:
- directly from you when you order, register, or contact us;
- automatically through cookies and similar technologies;
- from payment providers, couriers, analytics providers, advertising platforms, and technical service providers;
- from fraud prevention or security tools where used.
5. Why We Process Your Data
Under the GDPR, personal data must be processed on a valid legal basis such as contract, legal obligation, consent, or legitimate interests.
We use your data for the following purposes:
To perform our contract with you
- process and fulfil orders
- take payment
- arrange delivery
- provide invoices and order updates
- manage returns, refunds, and warranty issues
To comply with legal obligations
- maintain accounting, tax, and VAT records
- respond to lawful requests from authorities
- meet product safety or consumer law obligations
For our legitimate interests
- operate and improve our website and business
- prevent fraud and misuse
- secure our website, systems, and customers
- handle customer queries efficiently
- maintain internal records
- defend or pursue legal claims
- understand website performance and shopping behaviour where lawful
Based on consent
- send marketing communications where consent is required
- place non-essential cookies or similar technologies
- run personalised advertising or measurement tools where consent is required
Where we rely on legitimate interests, we do so only where those interests are not overridden by your rights and freedoms.
6. Payments
Payments are processed through third-party payment providers. We do not store full payment card details on our own servers unless explicitly stated at checkout.
7. Marketing, Analytics, and Advertising
Because your website uses Google Ads, Google Analytics, and Google Merchant Center, we may use those services to measure website traffic, understand campaign effectiveness, display products, and improve our advertising performance. Use of these tools may involve cookies, device identifiers, and online identifiers. Non-essential tracking generally requires consent under Irish cookie rules.
Where required by law, we will only use analytics or advertising cookies after obtaining valid consent.
You can unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.
If you object to processing for direct marketing purposes, your personal data should no longer be processed for that purpose.
8. Who We Share Data With
We may share personal data with:
- payment processors
- courier and delivery companies
- website hosting and IT providers
- WooCommerce / WordPress support or plugin providers where relevant
- analytics and advertising partners, including Google services used by the site
- accountants, legal advisers, insurers, and professional advisers
- regulators, law enforcement, courts, or authorities where legally required
We require processors acting on our behalf to handle personal data in accordance with data protection law.
9. International Transfers
Some service providers may process personal data outside the EEA. Where this happens, we take steps to ensure appropriate safeguards are in place, which may include the European Commission’s Standard Contractual Clauses or reliance on an adequacy decision where applicable.
10. Data Retention
We keep personal data only for as long as reasonably necessary for the purposes described in this Policy, including to:
- fulfil contracts,
- provide support,
- meet legal, tax, accounting, and warranty obligations,
- resolve disputes,
- enforce our agreements.
Retention periods may vary depending on the type of data and legal requirements.
11. Your Rights
Under the GDPR, you may have the right to:
- be informed about how your data is used,
- access your personal data,
- correct inaccurate data,
- request erasure in certain circumstances,
- restrict processing in certain circumstances,
- object to certain processing,
- receive your data in a portable format where applicable,
- withdraw consent where processing is based on consent,
- lodge a complaint with a supervisory authority.
Requests can be sent to hello@smstrailersparts.com. We may request information to verify identity before acting on a request. Responses are generally provided within one month, subject to lawful extensions or exceptions.
12. Complaints
If you are unhappy with how we handle your personal data, you may contact us first. You also have the right to complain to the Irish Data Protection Commission, which is the Irish supervisory authority for the GDPR.
13. Children
Our website is not directed at children. If consent is relied upon for an information society service offered directly to a child, parental consent may be required depending on the applicable age threshold.
14. Security
We take reasonable technical and organisational measures designed to protect personal data against unauthorised access, disclosure, loss, alteration, or misuse. No internet transmission or storage system can be guaranteed 100% secure.
15. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version published on the website will apply.
16. Contact
For privacy questions or rights requests:
S.M.S Trailers Kilkenny
Email: hello@smstrailersparts.com
Phone: +353 (87) 459 8650